The main focus of this magazine is Kanye West; this would help relate to a more urban audience which would be the target audience for this magazine. A fully grey colour scheme is used apart from a single part of natural colour which is located to his heart, this would direct the reader to the heart as the heart is a representation of love and this is expressed in this photo. The fact that the artist looks very serious and this being emphasized with hands in the pocket, this shows he is posing and that the magazine has a certain fashion sense about it, this widens the target audience but continues on the mainstream course. By the features being in bold and the writing being in a smaller text this would get the reader to be interested to read it and it adds more focus to the photo. I also believe the simplistic feel to it is very good.