Tuesday, 20 January 2015

Research - Young Alts

Open-minded and non-judgmental, Young Alts have their eyes and ears open to different genres and scenes – both new and old…

Young Alts are the Tribe for young people who ‘want out’ of the mainstream. It’s an entry-level Tribe, with equal split between the sexes, and members share an inquisitiveness for everything Alternative – from Grunge to Hardcore.

Experimenting with art, music and fashion unites the Young Alts, who are dipping in and out of scenes like there’s no tomorrow. Tribe members are likely to gravitate towards Leading Edge Tribes once they’ve figured out what they’re most interested in, but for the time being Young Alts are happy to get stuck into as much media as they can – from reading Penguin Classics on Kindle, streaming ‘Girls’ on Netflix (even the boys) and checking out the latest music on Spotify. Skater, Emo and Hipster trends are most commonly tried and tested by the Young Alts, it’s about keeping an open mind.

Individuality is key, and tribe members will experiment with looks that will make them stand out from the Townies and Trendies. Music-wise, Young Alts will listen to a wide range – from heritage bands like The Smiths, to Scene Kid favourites Bring Me The Horizon and even the occasional urban sounds like Joey Bada$$ and A$AP Rocky.- http://www.uktribes.com/tribes/young-alts

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